Blog
How to turn one blog into a month of social media
Feeling stuck on what to post? Learn how to repurpose one blog into weeks of social media content without spending hours staring at a blank screen.
Demystifying the dark art of SEO
SEO is the magical unicorn that everyone seems to be chasing… But here’s why it’s about so much more than keywords.
Features Vs Benefits
Want to know more about benefit driven copy? Start with learning the difference between features and benefits.
Writing a Call To Action That Works
Imagine this, you’ve gone out and written the best bit of copy you’ve ever written. Your benefits hit hard Your words connect You even nailed the pain points without using a single scare tactic BUT You still aren’t converting! It might be time to have a look at your...
How to write an About page
In the age where we are trying to master AI, growing, thriving, being green and a million other things while always trying to be “authentic”, the About page can feel like a bit of a minefield. The majority of us feel icky writing nice things about ourselves and the...
Finding your ideal client
You hear the words “ideal client” or “target audience” or any other number of words to describe the same thing over and over. In fact, it pops up so often I almost wonder if an “ideal client” is just becoming an empty buzzword… Even though you are told repeatedly that...