The Great Women in Business Meetup is a networking event that is hosted by 4 different founders. The theme of their empowerment through collaboration is embodied in the way these 4 women work together to hold this event.

Challenge:
The challenge of this project was to find a tone that represents all 4 of the women who created this event, while connecting with their ideal client in a meaningful way.

Solution:
By gathering information from a variety of sources I was able to identify the tone of each individual woman from the Great Women in Business, as well as the general tone of the event itself. This was used to create inclusive and empowering copy for the Home, About page and Sponsor pages.