by Candice Goulding | May 23, 2025 | Blog
SEO is the buzzword that everybody loves when it comes to building a website that earns it’s keep. It’s the magic bullet that will skyrocket your business into the stratosphere (or so some think). Look, everyone wants that magical thing that will make everything...
by Candice Goulding | Mar 12, 2025 | Blog
When you are writing copy there are some simple rules to follow if you want it to work. Keep it short Keep it clear Lead with the benefits The first two points are fairly self-explanatory but I find that leading with the benefits is a stumbling block for most people....
by Candice Goulding | Jan 14, 2025 | Blog
Imagine this, you’ve gone out and written the best bit of copy you’ve ever written. Your benefits hit hard Your words connect You even nailed the pain points without using a single scare tactic BUT You still aren’t converting! It might be time to have a look at your...
by Sarah Sarkies | Dec 4, 2024 | Blog
In the age where we are trying to master AI, growing, thriving, being green and a million other things while always trying to be “authentic”, the About page can feel like a bit of a minefield. The majority of us feel icky writing nice things about ourselves and the...
by Sarah Sarkies | Dec 4, 2024 | Blog
You hear the words “ideal client” or “target audience” or any other number of words to describe the same thing over and over. In fact, it pops up so often I almost wonder if an “ideal client” is just becoming an empty buzzword… Even though you are told repeatedly that...
