Brackloon Photography is a photographer that specialises in equine promotional and product photography

Challenge:
The challenge of this website was to represent the voice of the client while still creating a professional feel for the home page. The client wanted the connection between horse and human to be part of the brief while still addressing the B2B focus of the service.

Solution:
I used this opportunity to draw attention to the use of photography in telling a story. The copy highlights how the client’s life experience enhances her overall service delivery, making the service itself wider than just the delivery of high-quality photographs.

While writing the home page, the “about me” section which had previously made up the bulk of the content available, was separated and expanded to be used on its own page. This kept the focus of the home page on the client and their needs.

Below you will find the “About Me” section, adjusted to reflect how the client’s personal interests enhance their skills. This keeps the focus on the target audience.

About Me

I have loved being around horses from a young age, but my true passion found me when I discovered liberty riding. This deep connection between horse and rider inspires my photography, driving me to search for the real meaning behind the picture.

My horse, Idris, is a source of daily practice and I enjoy spending time photographing him and capturing his wonderful spirit on film whenever I can. Please follow our story and projects on social media to see more.