Venture Installations is a B2B solar installation company.

Challenge:
The challenge of this project was to make a technical subject accessible to those who may not know the jargon of the industry while making sure the copy represented how skilled and knowledgeable the company is.

Solution:
Digging into the benefits of using solar panels, particularly how they can provide stability in energy costs (an area that can fluctuate wildly) helped make a connection with the target audience.

Case studies and FAQs were used to help provide a more in-depth view of what is involved in the installation of solar panels and exactly how the reader could benefit. This provides clarity and displays the client as an expert in their field.